Branding

Turn heads
and
leave a mark
.

More than just a logo, a tagline, and a color palette. We
make brands feel real and bring their personality to life.
With focused strategy, clear positioning, and a deep
understanding of audiences, we create brands that fit.

Highlights
01

Brand Strategy

Your brand’s got way more in the tank! The right strategy will take it to the next level. We dig into what makes your brand one-of-a-kind, then make sure it stands out, builds real trust, and actually takes off. Your competition? They’ll be watching from the sidelines.

We don’t just check how your brand looks. We check if it lands. What clicks, what sticks, and what could work better. From there, we set a clear line for design, tone, and decisions. So your brand doesn’t just look good - it makes sense and works long term.

02

Logo Creation

Is your logo still doing its job? Or just sitting there. We design logos that think with you. Clear, easy to understand, and made to fit your business. Not just nice to look at, but easy to remember. The kind of logo people recognize without you having to explain it.

A good logo works everywhere. On screens. On paper. On walls. It stays relevant, flexible, and recognizable. We focus on shape, color, and font type so it makes sense on every channel - from social profiles to business cards. Built to last, not to chase trends.

03

Corporate Identity

Your appearance is basically the lobby of great conversations. We build Corporate Designs that are clean, unique and 100 % you. They look damn good, win people over with pure aesthetics, and fit your company like they were made for it… because they were.

We look beyond colors and fonts. A good corporate identity gives your brand a clear line. Things match. Things repeat. Website, newsletter, social posts. Everything feels like it belongs together. When that happens, your brand will feel familiar. And that’s what people remember.

04

Positioning

So… where’s your brand really at right now? Let out team help you nail a clear positioning! The kind that finally reveals what makes your brand unmistakably you, what you truly stand for, and why the right people pick your business over everyone else in the room.

Let’s bring some real order to your brand chaos. Together we sharpen your messages, nail down your actual stance, and create laser-sharp focus. Suddenly it’s crystal clear not just to your dream customers, who go "yep, that’s exactly it" but also to your own team. No more guessing games.

05

Image Video

Image videos quickly show what your brand is really about. They bring the personality across in just a few seconds. Whether it's for your website, social media or a bigger campaign – a really good one stays in people's heads and makes them go "okay, I’m sold".

We make image videos that have a clear idea and real feeling from the start. Concept through to final cut. Authentic, high quality, and built exactly around your brand - no matter if your budget is big, medium or starting small. The result? A film that doesn’t just look nice… it actually tells your story, reaches people on a human level and punches way above its weight class. Want one that feels like you (and fits your wallet)? Tell us what kind of energy you’re after.

06

Messaging

Your brand message is basically what comes out of your mouth (or your channels). And the way it lands. It should hit your people right where they live and still feel 100% like you. We help you build sharp messages, so they line up with everything else you’re doing.

We bring your message down to the essentials. No clichés, no marketing nonsense. Instead clear language that sticks. Whether website, campaign or social media - your brand suddenly talks with one voice everywhere. That builds trust, makes you recognizable, and turns communication into something that really works. Want your words to finally click? Tell us what you’re currently putting out there (or what’s not quite landing yet). We’ll sort it.

BUILT WITH AI

The clever alternative for product videos with limited time and budget

JETZT ANFRAGEN

Hit your audience with the perfect message, at the perfect time.

JANA HARTUNG

EVENT
STORIES.

We film and document events, then tell the stories that turn them into strong, authentic brand experiences people will rave about.

Hip Hop Ball

A bold event turned into a brand moment for Europe’s #1 insurance agency

AEDT

A VIP event where our client connected brand presence, lifestyle & leadership

Berlin Tennis Open

Premium partnerships at prestigious sports event turned into strong brand presence

CREATIVE
PROJECTS.

Markus played a key role in the relaunch of NIVEA MEN. The brand was carefully adapted to the needs of modern men. Changing gender roles were also part of the consideration - but without sounding preachy.

The brand needed to become more modern and reflect the realities of men today without alienating loyal customers. Communication had to include evolving role models, strengthen loyalty, and across media.

The strategy modernized the brand while respecting its heritage. Messages balanced progressive perspectives with familiar values. Fresh ideas appeared online and offline, building loyalty and creating a connection.

Nivea

NABEAU is a modern beauty salon in Berlin combining aesthetics and innovation. The client wanted a website that reflected her high-quality work and delivered a strong, visually striking first impression.

The client had a limited budget but clear visual expectations inspired by beauty photographer Tamara Williams. Her own photographer could not achieve this style, so realistic, bold imagery was urgently needed.

We built the entire website from scratch and created visuals using AI-generated imagery in a hyperrealistic beauty style. The result matched the client’s vision and delivered a premium aesthetic.

Nabeau

For the pet insurance brand of the Allianz General Agency Kundler, we created a vibrant new website blending trust, warmth, and expertise. Dog and team shootings, an accompanying video, and a unique visual identity shaped the experience.

The project demanded a blisteringly fast turnaround while expertly balancing emotional storytelling with uncompromised premium insurance positioning. Visuals needed to feel warm, yet standing miles apart from the usual cold, corporate insurance drivel.

We combined real photo and video shoots with carefully crafted AI visuals to expand the imagery. A colorful CI delivered emotion, uniqueness, and a strong premium brand presence. Check out the result at kundler-tierversicherung.de/zuechterkonzept.

Allianz

IMAGE
VIDEOS.

In this high end image video for Allianz Kundler, Europe's undisputed #1 Allianz insurance agency for the 11th time, we translated success into a strong visual statement.

Brand Strategy

MARKUS RODER

PARTNER I Brand Consultant

Focus: Positioning, Loyalty

Message Contact

Markus is a co-developer of the neuromarketing field in Germany. His projects has earned two Golden Effies (Ritter Sport, P&G "For Me") and finalist spots for clients like Opel, Viessmann, BMW, and others others. With a broad marketing toolbox - from consumer journey mapping to ad creative optimization - he supports both large enterprises and startups. Fun fact: Markus loves surrealist art, the works of Heinz Strunk, and bodybuilder Markus Rühl, with whom he shares not only a name but also a hometown.

As the #1 Allianz insurance agency in Europe, we need a strong partner and BookaBrain delivers. Creative, reliable & professional. Thanks for the fantastic support.

Allianz General Agency Kundler
David Patrick Kundler

Jana translated our complex content into an elegant, on-brand solution. Very clear communication with all stakeholders, fast execution and true expertise. Thank you!

Union Investment Private Funds
Björn Dreyer

Markus is a brilliant touchpoint strategist. Combined with his passion for Social Media & new technologies, it makes him a perfect sparring partner for developing exciting new ideas.

Lufthansa Group Digital Hangar
Daniel Hoffmann

The website of my practice was redesigned exactly to my wishes. I now rank number one for my main keyword and receive significantly more appointment requests.

Dentist Dr. Alexander Müller
DR. ALEXANDER MÜLLER

BookaBrain created a website that reflects the quality of my salon. Stylish, modern, and simply beautiful. Very budget friendly. Also great continuous high quality content creation.

NABEAU – Natural Aesthetic
Christina Cardoso

Massive visibility boost since the relaunch. We now rank on page one for several of our most important key searches and are seeing a clear increase in high-quality leads.

Cleverwertungen
TOBIAS GUTSCHALK

Underpromise overdeliver company. Forward thinking and very professional team. Strong understanding of relevance of good useful content. Highly recommend.

Stunning You – Plastic Surgery
Dr. Kamil Akhundov

BookaBrain created a website that’s just my style. Bold, different, and beautifully done. I love it! Also, Jana patiently explained everything. Her SEO expertise is top-notch!

My HNO – ENT Center
Dr. Sina Bloching

Ready to level up your brand?

Let’s build one people remember

Let’s turn your vision into a clear, memorable brand presence that stays in people’s minds.

Book a free consultation

8 typical questions, that clients ask us about branding.

A branding agency specialises in giving companies a face nobody forgets. Logos, colours, fonts, messaging – the full package. And most importantly: making sure it looks and feels the same strong way everywhere. Endgame: a brand that lives in heads, builds trust fast, and makes the competition look dated. Care for 2 examples? You can see our branding chops in projects like the big NIVEA MEN relaunch, where our brand ninja Markus was pulling the main strings. We also work with Allianz Kundler, Europe’s number one insurance agency. Amongst many other tasks, we film their premium events (something truly unique in the insurance world) and translate that energy into powerful brand content. We also produce cinematic image videos, and brought their ridiculously cute dog insurance to life. But BookaBrain isn’t just a branding shop. For us, branding is rocket fuel for online marketing. It’s the heart of identity and recognition. At the same time we see the full picture: besides branding we put serious love into content strategy, web development, performance marketing and conversion tracking. Because a pretty brand is nice... a brand that crushes it online rocks.

Step by step! No 300-page nonsense required. First your branding agency grills you (nicely): Who are you really? What makes you special? Where do you wanna go? Then it zooms in hard on your market and your target audience... from every angle. Next up: positioning. Your branding agency nails down exactly what you stand for, which values you live by, and why you’re cooler than the rest. Authentic, but also damn convincing. After that, your core messages are sharpened, your big promise, and the values that actually matter. Closing act: the visuals drop. Colours, logo, typography. Basically everything that shouts "this is me." Goal? A brand that doesn’t just look good. It sticks.

Your brand is basically your company’s face – except it’s got personality and doesn’t take bad selfies. It screams what you stand for and makes sure you’re not just another face in the crowd. Strong brands stick in people’s heads, build trust on autopilot, and get customers thinking "yeah, I want that one." It sets you miles apart from the competition (who are usually just yelling louder), keeps people coming back for years, and gives you the balls to charge more without everyone running away.

Digital branding is how you bring your brand to life online, without it getting lost in the scroll. Website, Instagram, LinkedIn, Facebook, ads, Google visibility – basically wherever your people hang out. Goal: make your values, your vibe and your messages visible and irresistible. Stay real, keep dropping high-quality stuff consistently, and build trust until people go "wait, I know these guys... and I like them." Data is our secret weapon here: it shows what’s actually working and where we need to double down. Result? A brand that’s not just online...it dominates online. But one last thing that gets forgotten way too often: you don’t have to be visible everywhere. If your budget doesn’t stretch to all platforms at once, that’s fine. Quality always trumps quantity. Better to crush it on 2–3 channels where your people really are than to be mediocre across ten.

Rebranding means giving your brand an update that fits right now. Whether you want to feel younger, reach new crowds, or stop looking like it’s still 2012: you evolve without selling your soul. Logo, colours, tone of voice, the whole communication can get a refresh. But heads-up: it’s not just a new coat of paint. It’s a strategic facelift. Core values and identity stay – they just get modern, relevant, fresh. Done right it keeps old fans happy and pulls in new ones. Done wrong? Awkward city. That’s why we plan it with brain, heart and decent timing. So it doesn’t just look better, it actually works.

Rebranding is like going public with a new look: it can be magic or a total disaster. Biggest danger? Your loyal fans suddenly feel like strangers and bounce. Too drastic a change = identity crisis for your existing crowd. Then there’s communication screw-ups: wrong words, bad timing, or too much try-hard hipster energy... Boom, shitstorm. (Shitstorm = when TikTok, Instagram, X & Co. collectively lose it and drag your brand through the mud for weeks.) Or the new direction just flops - message doesn’t land, design misses, money down the drain. Memorable masterclass in what-not-to-do: Jaguar. Wanted younger, cooler, brighter. First ad: no cars, just models and wild outfits. Internet (and, surprisingly, LinkedIn): "WTF, where’s our Jaguar?" CEO then called the backlash "hate". Did it actually work? Nope. Sales crashed. Lesson: don’t ignore your core audience. Treat criticism like free consulting. And do it smart! Then rebranding becomes a boost, not a boomerang.

Nope! But they’re best mates. Branding is the big strategy: values, messages, how the brand should feel in people’s heads. Corporate design is the visual execution: logo, colours, fonts, the stuff you actually see. Corporate design makes the brand recognisable and pretty. Branding decides how it should be perceived, and corporate design brings that plan to life. Anything else you wanna know? Fire away – we don’t bite (much).

Short answer: Nah, not even close :) AI is killer at cranking out logos in seconds, spitting variations of color palettes, generating mood boards, or even hyperrealistic images in minutes (with the right prompt). Hell, we use it ourselves to expand the emotional storytelling without breaking the bank. But here’s the honest bit: AI is a ridiculously powerful tool, but not the brains behind the wheel. It can copy styles, remix trends and flood you with options... but it can’t sit in a call and actually feel your founder energy, then distill that into a positioning that screams "this is 100 % us". It can’t read the room when your team says one thing but really means something else. It can’t push back on your sacred cows, spot the hidden bullshit in your brief or help you own something bolder than you thought possible. And it definitely can’t craft a brand story that makes people think "these guys actually get me". From what we’re seeing right now in 2026: AI has left the hype phase and become basic infrastructure. The agencies that win aren’t the ones pretending it doesn’t exist or the ones handing everything over to ChatGPT, Grok, Claude, Gemini, Nano Banana, Adobe Firefly or Midjourney and calling it a day. The winners are bolting AI onto sharp human strategy, gut feel, nuance and creative balls. Pure AI? Fast, cheap and forgettably average. So no, AI won’t replace a good branding agency. But agencies that master AI while keeping the human spark will eat everyone else’s lunch. We’re firmly in camp one. Want to see what happens when sharp brains + smart AI collide on your brand? Drop us a line and let’s make something that actually hits different.

4.8